A strategist by discipline, Pearse has worked in branding and brand design for over 20 years taking him into senior leadership roles at both Fitch and Dragon Rouge. During that time he has built and led international teams servicing major global initiatives helping clients to define and deliver brand positioning strategies. While his experience has touched many different spheres such as media, services, hospitality and retail, the core of his experience is in packaged premium goods. A writer and commentator on brand issues, he is regularly quoted in the trade and mainstream media and has received awards for his research and thinking.
He founded McCabe based on the belief that all great brand expression comes from defining a credible and motivating brand positioning, a necessity and discipline that is too often over-looked, but a framework that is ultimately liberating for all those involved in managing and delivering a brand.